Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Also called SEO, this targets unpaid traffic rather than direct traffic or paid traffic. There are multiple tactics that can be implemented to bolster a business’s web presence, but it can be hard to effectively and efficiently execute a solid SEO plan without expertise.
That’s where a dedicated SEO company comes in. This company can help create a plan tailored specifically to your goals, budget, and needs. Don’t let search traffic pass you by; take your web presence into your own hands by employing an SEO company. As you’re reading this, you may be wondering how an SEO company can actually help improve your business’s web presence. We’ll outline a few of the techniques for search engine optimization that a company may utilize.
- Guest blogs and articles.
Blogging and content writing helps boost SEO quality by positioning your website as a relevant answer to your potential customers' web searches. Blog posts and articles can use a variety of on-page search engine optimization tactics that can give your company more opportunities to rank in search engines and get customers to visit your site. When these written pieces are posted on external sites, they link back to your site, which helps website credibility in the eyes of Google.
- Video creation.
Video SEO means optimizing your video to be indexed and to rank on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking. Just like they do for a blog post, the title and video description play a factor into ranking videos. People are more likely to visit your company website by watching a video on YouTube or other social media channels than they are any other type of content. The more video content you create, the more quality traffic you can draw to your pages, which will, in turn, boost your overall SEO in the long run.
- Social bookmarking.
Social bookmarking is bookmarking a web page on your browser to read later. But it is much more significant, in terms of search engine optimization, than just marking your place. Social bookmarks let web users keep track of your content. They tell search engine algorithms that your website’s content is valuable. They increase your website’s authority and credibility, which improves your rankings on keywords related to your business.
Many of the above strategies utilized by an SEO company help with link building. Building links that point back to your site from across the web helps to tell search engines that your site does offer the services you claim to have, and that your site is valuable and worth visiting.
Interested in learning more about how SEO works, or how it can help your company thrive and grow in this digital age? i4 Solutions can help. i4 Solutions is a Utah-based company with a global reach and over 20 years of experience providing professional SEO services in Utah, with success across industries.