Deserve, a Palo Alto, California-based fintech startup that converts credit cards into mobile apps, has secured $50 million in a Series D investment round. Mission Holdings, Mastercard, and Ally Ventures led the round, which also included Goldman Sachs Asset Management, Sallie Mae, and other investors.
The company will use it’s new funds to expand their business.
Deserve is a digital-first, mobile-centric API and SDK based credit card company led by Kalpesh Kapadia, CEO and Co-Founder. The firm collaborates with financial institutions, fintechs, modern consumer brands, colleges, and associations to create, launch, and power white label and co-branded credit card programs using machine learning and big data.
They work with big names, including Sallie Mae, BlockFi, OppFi, Seneca Women, and Notre Dame.