The Digital Dream Team: Edelman Digital Hires Former Mashable COO to Advise on Emerging Tech
In a significant move for the digital marketing landscape, Edelman Digital has announced the appointment of Adam Hirsch, former Chief Operating Officer of Mashable and Chief Digital Officer at DoSomething.org, as their new Senior Vice President of Emerging Media & Technology. This strategic hire is poised to enhance Edelman Digital’s capabilities in navigating the rapidly evolving tech landscape and providing innovative solutions for their clients.
A New Era for Edelman Digital
Edelman Digital, the digital arm of the world’s largest public relations firm, is often recognized as the “world’s first and largest global social agency.” With over 4,400 employees worldwide, Edelman has built a reputation for driving insight-driven business strategies and executing flawless marketing campaigns for major brands such as Starbucks, eBay, and Microsoft.
Adam Hirsch’s role will focus on operationalizing new partnerships, opportunities, platforms, and technologies for Edelman’s diverse clientele. His extensive experience in the tech industry, particularly at Mashable, where he played a crucial role in securing partnerships and driving innovation, makes him an invaluable asset to the Edelman team.
The Digital Dream Team
Hirsch joins a formidable group of digital experts at Edelman Digital, including:
- Steve Rubel: Executive Vice-President of Global Strategy & Insights
- David Armano: Executive Vice-President of Global Innovation & Integration
- Michael Brito: Senior Vice-President of Social Business
- Kevin King: Global Practice Chair
This collective of thought leaders is dedicated to advancing Edelman’s digital marketing strategies and ensuring that clients are equipped to thrive in an increasingly digital world.
Adam Hirsch’s Background
Before joining Edelman Digital, Adam Hirsch served as the Chief Digital Officer at DoSomething.org, where he focused on engaging teenagers around social issues through digital initiatives. His experience at Mashable, where he oversaw significant partnerships and product innovations, has equipped him with a deep understanding of emerging technologies and digital media trends.
During his tenure at Mashable, Hirsch was instrumental in developing the platform’s revenue generation programs and partnerships with major media outlets like USA Today and CNN. His leadership contributed to the launch of Mashable Follow, a product that garnered over 700,000 users, showcasing his ability to drive user engagement and innovation.
The Future of Digital Marketing
With Hirsch at the helm of emerging media and technology, Edelman Digital is well-positioned to explore and implement cutting-edge digital solutions for its clients. As Kevin King stated, “We’re always talking about new trends, new platforms, new technologies, and having someone with an operations background is really exciting in that he can help us figure out ways to frame those up and execute on behalf of clients.”
This evolution of the digital Dream Team at Edelman signifies a commitment to staying ahead of the curve in the fast-paced world of digital marketing. Companies represented by Edelman can expect not only to meet their digital needs but also to anticipate future trends and innovations.
Conclusion
Adam Hirsch’s appointment as Senior Vice President of Emerging Media & Technology at Edelman Digital marks a pivotal moment for the agency and its clients. With his extensive background in technology and digital media, Hirsch is set to lead the charge in exploring new digital frontiers and enhancing the agency’s offerings. As the digital landscape continues to evolve, Edelman Digital remains at the forefront, ready to guide its clients through the complexities of the digital age.
Congratulations to Adam Hirsch on this exciting new chapter at Edelman Digital!