The internet is poised for a major shakeup in 2025, with shifts in power, regulation, and creativity that make it feel more like the wild early days of the web from 25 years ago. That’s according to tech leader Anil Dash in a recent Rolling Stone article.
Dash argues that dominant tech giants like Apple and Google are at risk of losing relevance due to ongoing regulations in the EU and other regions, forcing them to open up their closed ecosystems. This could spur more innovation, choice, and variety in apps and services—similar to the DIY ethos of the 90s internet before a few huge companies took control.
Fragmentation and New Platforms
The fragmentation of social media continues, with platforms like Bluesky and Threads evolving and new contenders emerging as users seek alternatives to mainstream options. This trend reflects a growing desire for niche communities where users can engage more authentically. As the landscape diversifies, we may see a resurgence of microblogging and community-driven sites reminiscent of early platforms like LiveJournal and Xanga.
The Creative Renaissance
Dash spotlights artists and communities who keep the creative spirit of the early internet alive with wonderfully weird, human-centric projects. Figures like digital artist Everest Pipkin and organizations like the Society for Poetic Computation represent the kind of eccentric innovation that flourishes when control rests in many hands rather than a powerful few.
The rise of decentralized technologies, such as blockchain and Web3, continues to empower creators to monetize their work directly without relying on traditional platforms. This shift is enabling artists and developers to experiment with new forms of expression and collaboration, reminiscent of the open-source movements of the past.
The Return of Hobbyist Culture
The resurgence of hobbyist culture is evident in the growing popularity of DIY projects, coding bootcamps, and online communities that encourage experimentation and learning. Simple bots and creative coding projects are becoming more common, allowing users to engage with technology in playful and innovative ways. Platforms designed for kindness, like those created by Darius Kazemi, provide oases from the toxicity that can plague larger social networks.
The Role of Regulation
As governments worldwide implement stricter regulations on data privacy and platform accountability, users are becoming more aware of their digital rights. This newfound awareness is prompting a demand for transparency and ethical practices in tech, leading to a more informed user base that values privacy and security. The push for regulations is also encouraging the development of alternative platforms that prioritize user experience over profit.
A More Personal Internet
While the dominance of Google and the challenges of online toxicity aren’t going anywhere soon, Dash sees signs that regular internet users will increasingly shape their own online experiences. Crafting spaces that feel more personal, local, and human—much like neighborhood communities in the physical world—will become a priority. This shift could lead to a more diverse and inclusive internet where marginalized voices find platforms to share their stories.
The Takeaway
Major internet powers are declining while increased choice, variety, regulation, and non-corporate creativity seem poised to make the web weird (in a good way) again. Buckle up for a new phase where many smaller voices can thrive alongside the big guns. Just maybe don’t expect a love-powered Facebook killer anytime soon. Instead, anticipate a vibrant tapestry of online experiences that reflect the diverse interests and identities of its users.
As we move into 2025, the internet may not just be a tool for communication but a canvas for creativity, community, and connection—echoing the spirit of its early days while adapting to the complexities of modern life.