The internet is poised for a major shakeup in 2025, with shifts in power, regulation, and creativity that make it feel more like the wild early days of the web from 25 years ago. That’s according to tech leader Anil Dash in a recent Rolling Stone article.
Dash argues that dominant tech giants like Apple and Google are at risk of losing relevance due to ongoing regulations in the EU and other regions, forcing them to open up their closed ecosystems. This could spur more innovation, choice, and variety in apps and services—similar to the DIY ethos of the 90s internet before a few huge companies took control.
Fragmentation and New Platforms
The fragmentation of social media continues, with platforms like Bluesky and Threads evolving and new contenders emerging as users seek alternatives to mainstream options. This trend reflects a growing desire for niche communities where users can engage more authentically. As the landscape diversifies, we may see a resurgence of microblogging and community-driven sites reminiscent of early platforms like LiveJournal and Xanga.
The Creative Renaissance
Dash spotlights artists and communities who keep the creative spirit of the early internet alive with wonderfully weird, human-centric projects. Figures like digital artist Everest Pipkin and organizations like the Society for Poetic Computation represent the kind of eccentric innovation that flourishes when control rests in many hands rather than a powerful few.
The rise of decentralized technologies, such as blockchain and Web3, continues to empower creators to monetize their work directly without relying on traditional platforms. This shift is enabling artists and developers to experiment with new forms of expression and collaboration, reminiscent of the open-source movements of the past.
The Return of Hobbyist Culture
The resurgence of hobbyist culture is evident in the growing popularity of DIY projects, coding bootcamps, and online communities that encourage experimentation and learning. Simple bots and creative coding projects are becoming more common, allowing users to engage with technology in playful and innovative ways. Platforms designed for kindness, like those created by Darius Kazemi, provide oases from the toxicity that can plague larger social networks.
The Role of Regulation
As governments worldwide implement stricter regulations on data privacy and platform accountability, users are becoming more aware of their digital rights. This newfound awareness is prompting a demand for transparency and ethical practices in tech, leading to a more informed user base that values privacy and security. The push for regulations is also encouraging the development of alternative platforms that prioritize user experience over profit.
A More Personal Internet
While the dominance of Google and the challenges of online toxicity aren’t going anywhere soon, Dash sees signs that regular internet users will increasingly shape their own online experiences. Crafting spaces that feel more personal, local, and human—much like neighborhood communities in the physical world—will become a priority. This shift could lead to a more diverse and inclusive internet where marginalized voices find platforms to share their stories.
The Takeaway
Major internet powers are declining while increased choice, variety, regulation, and non-corporate creativity seem poised to make the web weird (in a good way) again. Buckle up for a new phase where many smaller voices can thrive alongside the big guns. Just maybe don’t expect a love-powered Facebook killer anytime soon. Instead, anticipate a vibrant tapestry of online experiences that reflect the diverse interests and identities of its users.
Examples of Websites with Unique and/or Anonymous Content
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4chan - 4chan.org
An imageboard where users can post anonymously. It has various boards dedicated to different topics, including anime, technology, and random content. The site is known for its unfiltered and often bizarre discussions. -
Reddit - reddit.com
A social news aggregation and discussion website where users can post content and comment anonymously. Subreddits cover a vast range of topics, from niche interests to mainstream news, often leading to unique and unexpected discussions. -
The Useless Web - theuselessweb.com
A fun site that takes you to random, often absurd websites with no particular purpose. It’s a great way to discover quirky corners of the internet. -
StumbleUpon (now Mix) - mix.com
A content discovery platform that allows users to find and share unique websites based on their interests. While StumbleUpon has been discontinued, Mix continues the spirit of discovering random and interesting content. -
PostSecret - postsecret.com
A community art project where people anonymously send in their secrets on postcards. The site features a collection of these secrets, often revealing deeply personal and unique stories. -
The Secret Door - thesecretdoor.com
A whimsical website that takes you to random locations around the world using Google Maps. Each click opens a new door to a unique place, offering a sense of exploration and surprise. -
This Is Sand - thisissand.com
A creative platform where users can create art using virtual sand. The site allows for anonymous sharing of creations, resulting in a gallery of unique and colorful sand art. -
The Internet Archive - archive.org
A digital library that offers access to a vast collection of archived web pages, books, music, and more. It’s a treasure trove of unique content, including forgotten websites and historical documents. -
Anonymous Reddit - anon.reddit.com
A version of Reddit that allows users to browse and post content anonymously. It’s a space for candid discussions without the pressure of personal identity. -
Bored Panda - boredpanda.com
A platform that features user-generated content, including art, photography, and stories. While not entirely anonymous, it showcases unique and often whimsical content from various creators. As we move into 2025, the internet may not just be a tool for communication but a canvas for creativity, community, and connection—echoing the spirit of its early days while adapting to the complexities of modern life.