Topix.com is a local news and community website that was founded in 2002. It was originally created as a platform for aggregating and distributing local news content from various sources.
Key Details
- It was founded by three former Overture executives - Rich Skrenta, Chris Tolles, and Patrick Keane.
- The site’s focus is on providing hyperlocal news and information, with content organized by geographic location down to the city and neighborhood level.
- In addition to aggregating news articles, Topix also features user-generated discussion forums and comment sections for each local community.
- Over the years, Topix has grown to cover news and discussions for over 360,000 U.S. cities and towns.
- The site generates revenue primarily through advertising, including display ads, sponsored content, and targeted local ads.
- In 2005, Topix was acquired by McClatchy, Tribune, and Gannett - three major U.S. newspaper publishing companies.
- Despite the acquisition, Topix has maintained its focus on user-generated local content and community engagement.
- While not as well-known as some national news sites, Topix has carved out a niche as a go-to source for hyperlocal information and discussions within its covered communities.
- The site continues to evolve and adapt to changing consumer preferences and the shifting local media landscape.