Twazzup was a real-time search and monitoring platform for Twitter that was launched in the late 2000s.
Key Details
- Twazzup was founded in 2009 by a team of developers and entrepreneurs based in the Netherlands.
- The platform was designed to provide users with real-time search and monitoring capabilities for Twitter, allowing them to track keywords, hashtags, and user mentions.
- Twazzup’s key features included:
- Real-time search for tweets, trending topics, and influential users
- Monitoring of specific keywords, hashtags, and user accounts
- Sentiment analysis and influence scoring for tweets and users
- Visualization tools to display Twitter activity and trends
- The platform was aimed at a variety of users, including social media marketers, PR professionals, journalists, and anyone interested in monitoring and analyzing activity on Twitter.
- Twazzup differentiated itself from other Twitter search and monitoring tools by emphasizing its real-time capabilities and advanced analytics features.
- The platform gained a loyal following among social media professionals and was considered one of the more powerful and feature-rich Twitter monitoring tools available at the time.
- However, as Twitter’s own search and analytics capabilities improved over the years, Twazzup struggled to maintain its competitive edge.
- In 2015, the founders of Twazzup announced that they would be shutting down the platform, citing the changing landscape of Twitter and the difficulty of sustaining a standalone Twitter monitoring service.
- Despite its eventual demise, Twazzup was seen as an innovative and influential early player in the Twitter analytics and monitoring space.