by Michelle Lentz on February 11, 2009
Digital network Tsavo, creators of Twithority, have launched three new lifestyle blogs. Rather than acquiring existing blogs, Tsavo has developed these three in-house, each tailored to a specific consumer demographic. This initiative aligns with Tsavo’s mission to provide personalized content experiences.
The New Blogs
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The Manolith: This blog focuses on gadgets, style, and men’s health, targeting men in their mid-20s to mid-40s. It aims to provide insights and trends that resonate with modern men. Visit The Manolith.
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Twirlit: Geared towards women in the same age range, Twirlit covers topics such as celebrity gossip, fashion, food, and beauty. It seeks to engage its audience with the latest trends and lifestyle tips. Visit Twirlit.
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KidGlue: Aimed at parents, KidGlue offers resources and discussions on parenting, child development, and family activities. It serves as a community for parents seeking advice and support. Visit KidGlue.
Recent Developments
Last week, Tsavo announced the acquisition of OpenSourceFood, which has been integrated into its network as NibbleDish. This integration enhances Tsavo’s offerings in the food and recipe space.
The entire network is hosted on Daymix, a platform that allows users to search for topics across various sources. Results are culled not just from the Tsavo network but also from Google, Flickr, YouTube, and Delicious. Users can even turn their search results into embeddable widgets, enhancing the interactivity of their content. For example, you can see the widget for Fashion here.
Conclusion
Tsavo’s launch of these three lifestyle blogs reflects its commitment to creating tailored content for diverse audiences. By focusing on specific consumer needs, Tsavo aims to enhance user engagement and provide valuable resources across various lifestyle topics.
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- Blogs: Write Technology, Wine-Girl.net