Skittles Relinquishes Control Follow Feb 21, 2012 · 1 min read
Skittles Relinquishes Control
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Skittles recently made headlines by hiring Modernista to create an interactive Twitter search for their brand. The campaign was a bold move, as it allowed anyone to post anything on the Skittles homepage simply by including the hashtag #skittles in their tweets. While the campaign received mixed reviews, it was undeniably innovative and demonstrated the power of social media in modern marketing.

Modernista is a marketing agency based in Boston, Massachusetts. The agency was founded in 2000 and has worked with a number of high-profile clients, including Cadillac and Napster. Modernista is known for its creative approach to marketing and its ability to connect with audiences through innovative campaigns that leverage the latest trends and technologies.

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