Event managers and planners have something to celebrate today. I’m sure you can ask any event planner how long they take to struggle to find the right place for your party or event. Not only do they have to navigate around the city, quotes, and specs, but it’s all time consuming. And often times, there’s not a website around that features photos of the event space — just how efficient is this? Well not very. But now, thanks to Los Angeles’s newest and hottest tech incubator, Eventup is here to help make your event planning much easier.
LA’s tech scene has definitely been heating up over the past few months and one of its main contributors has been the new incubator Science, the brainchild of former MySpace CEO Mike Jones and Color co-founder Peter Pham. After the latest collapse by MySpace, the LA tech scene took a hit and needed to find a solid foot hold in which they could bring back the success of days past. And with the recent release of Eventup, it looks like the incubator is onto something. And it’s not surprising since they have some of the best minds in the LA tech scenes, such as Mike Macadaan and Sean Percival, two former MySpace execs who have gone or are going through the fires of entrepreneurship and have created something great. And you might wonder why are all MySpace colleagues working in the same incubator? It seems to be perfectly normal, especially when you consider that MySpace encompassed a large portion of the existing talent pool in the city. VentureBeat’s Jolie O’Dell has a great interview about Science that you can read here.
Eventup isn't available in San Francisco
But back to Eventup…we know that it’s a product of Science, but now that it’s launched, just what does it do? Well in a nutshell, it’s the AirBnB of event planning. As TheNextWeb’s Courney Boyd Myers writes, “just Googling ‘event spaces’ brings up a load of miserable options…” So why don’t you save youself some time and just go to Eventup’s website and do a search of what you want, easily. Right now it looks like only Los Angeles and Southern California venues are available in their database, although they’re doing a bit of a grassroots approach and crowdsourcing for venue information — so if you want to make sure your city is represented in here and help bring in more business, then share your venue with Eventup! But enough of the San Francisco plug, let’s talk about specifics in what event planners will get as a result of this experience: a pretty good results page that shows a lot of promise, I must say…let’s take a look at one in particular:
Exchange LA venue
What event planners will get is a helpful screen with a description of the venue, the types of parties that can be held there, maximum capacity, photos, location and calendar of availability. And the fact that there’s a “verified listing” badge also adds a measure of security knowing that you’re looking at something legitimate. And no longer will you need to trouble yourself into wondering whether it’s available or not — the calendar will allow you to easily look and book! It’s easy, right? I couldn’t have put it better than what they have on their site:
Simply, search by location, filter down by event type, your budget, how many people are attending, and find venues that are available for the date you have your heart set on. You’ll have high-resolution images, maps to show you what part of town it’s in, and ratings and reviews that help you not get ripped off. All of this, without having to spend hours, if not days, searching through various websites and making phone calls.
The cost? It’s probably all set up by the homeowners and venue managers, just like you’d expect when trying to find a place to stay outside of a hotel. Eventup will take 10% of each booking and will manage all financial transactions and bookings. And for your safety, they also offer venue owners insurance options just in case (we all know what happened to AirBnB, right?).
In one of my former lives, I used to work in tourism and each city has unique spaces that you could rent, like a museum or hotel conference room or even a restaurant back-room. Eventup is the replacement for that and very much the yellow pages of event space. Imagine being able to find some ridiculously awesome venues like Jim Morrison’s former residence or even one of Entourage’s actor’s home just to have an event — that’ll give your attendees something to remember, right? Right now they have over 350 venues in LA and I’m sure that it’s only going to grow.
Eventup is out in the wild now for you to check out. It’s also one of six products to come out of Science and is headed by former MySpace exec Tony Adam.