Microsoft’s Hybridization Attempt, Round 2
Microsoft has recently unveiled the Surface Pro 3 as a laptop replacement that also functions as a tablet for those “lean back” moments throughout the day. The company is positioning this 12-inch device as a competitor to the MacBook Air rather than the iPad.
New CEO Satya Nadella and Corporate VP for Surface Computing Panos Panay emphasized that “96% of iPad users also buy a laptop,” highlighting their strategy to market the Surface Pro 3 primarily as a productivity device rather than an entertainment gadget. This approach is intriguing, especially considering the pricing, with the most powerful version featuring an Intel i7 chip and a 512GB SSD priced at nearly $2000.
It will be interesting to see how this launch is received, but I suspect that many consumers may not be as excited as Microsoft hopes. For more details on the announcement, check out Wired.
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