In order to make a realization about how does Google Maps make money, first we need to develop an understanding of wh Google Maps is all about.
Google Maps is reckoned as a web-based service that offers a provision of detailed informational insight about geographical regions as well as sites of the world. Additional road maps of google maps provide an offering of satellite and aerial views of most places. Google maps also provide an opportunity for street views.
How Does Google Maps Make Money?
Google is considered as a popular search engine medium which has primarily prevailed on the internet landscape from the time of its demonstration. This organization has majorly helped people in their daily lives along with keeping their products free of cost towards their customers.
Within the wide variance of the offerings of Google, Google maps is reckoned as a famous navigation system which is mainly powerful in the smartphone devices along with their wide expansion in the desktop.
The prime marketing strategy of Google is earning most of its revenues through the mode of advertising on an organization's numerous websites. Specifically, the AdWords program of Google allows various business people to place their advertisements on the websites of Google such as their map and search engines.
Just as an example, it can be told that any search optimization about any map of any place will eventually give the searcher an end product of the detailed place-view of that particular zone. The strategy of Google map devices offers the user a wide view of the neighboring areas. Another mind-blowing marketing strategy remains in offering the provision of best hotels, food joints, restaurants, and businesses in the right-hand side of the search results by the mode of little advertisements along with offering the hard map copy of the city and its places. By the mode of properly applying a perfect marketing strategy through which google earns its major revenue with paid advertisements.
Google maps also generate their major revenue through the medium of the AdSense program. Organizations use their advertising techniques on Google's websites. Google maps search activity utilizes its Google online advertisement techniques.
How Google Maps Make Money?
The brilliant feature of Google maps lies in not only providing directions within different places but also advertises their marketing strategy by locating the nearby stores, pharmacies, service centers, and others. Another magnificent benefit which is itself a part of Google’s marketing strategy is making the whole usage absolutely free, although they earn a good amount of revenue through the medium of this. Their main revenues come from advertisements and strategy-oriented relationships.
Google maps advertisements can be divided into two groups which are respectively;
Local Search Advertisements –
Local search advertisements are reckoned as featured businesses that usually appear on topmost results. Google maps also offers the provision of various businesses in and around the zone.
Promoted Pins –
Google maps utilize a pin for indicating the location of a place, but it generally creates confusion when it comes down to big cities and large businesses. In the case of Google maps, the marketing strategy google applies is displaying their organization’s brand logo rather than using the standard pin.
It helps in categorizing the user's demands and experience along with making people aware of the visibility of the business. It also generates more and more revenue. That’s where we can undoubtedly depend on Google’s marketing strategy. It blocks the pop-ups and keeps the advertisements small scales, which helps in brand recognition techniques.
Google Maps API –
Google Maps doesn't only concern with their own services and google map go application they include Google maps API by the mode of receiving payments from companies like Uber, Airbnb, etc.
Now we have to understand that what is API? API is an intermediator software that allows two applications to communicate with each other. The undeniable marketing strategy Google maps use is by selling their API towards the business like Pokemon Go and Uber where they customize it according to their utility and make comfortable money from that.
The three products in which they are categorized are usually 1) Custom maps 2) Routes and 3) Places.
Custom Maps –
It is a customizable map and offers the opportunity of street views which can be included in the business application or website for amplifying their user's experience. The proper utilization of these are concord by hotels, real estate, or websites.
It is an up to date biking, driving and walking provisional direction which covers an overall of 40 million roads on the mile in more than 200 countries and adjacent territories. The organizations like Swiggy, Appy Parking and Vallie use these routes techniques in their day to day use. Certain routes are controlled by the timely deliveries along with exhibiting routes and locations towards the users.
Places actually assist people in displaying and discovering certain points according to the user's demand. Generally, the travel organizations, trip booking, and events making organizations use these features.
Cost of Google Maps API –
The pricing strategies implemented by Google maps products are generally the price that you pay for the services you acquire. It is measured for the number of calls which is made by each SKU.
The user receives a 200-dollar credit in his or her billing account every month to adjust the utilization cost.
The partnership strategies made by Google is inclusive of their association with many cab companies and they offer the freedom of discovering available cabs along with their prices inside the google map application.
Google maps application expands their explorations and directs its applications inside many cab organizations. The below image is just an example of the upper mentioned.
The cab-hailing segments of Google maps provides a sticker of advertisements as they pay the platforms.
The above mentioned are the best ways through which Google Maps make money and rest are the mentions by which your usage of this application becomes easier. Our best wishes lie in the persuasion of your proper utilization of this application.
About the Guest Author Bio: Maria Baeza
Maria Baeza is a Content Marketing Manager at TopMobileTech. It is a blog where I cover all the tips & tricks related to Mobile and more related to tech. Stay connected to the rest of the world with Top Mobile Tech. We bring latest and critical news to your mobile and computer devices.