Wine wholesaler and web video celebrity Gary Vaynerchuk has launched Obsessed, a new video talk show hosted by Samantha Ettus. The show aims to appeal to a mainstream audience by offering in-depth interviews with guests aged between 25 and 55.
The first interviews are with food writer Mark Bittman and floral designer Preston Bailey, with future guests including Today Show travel editor Peter Greenberg, TreeHugger founder Graham Hill and BlogHer founder Liz Stone. Vaynerchuk will co-produce the show and own half of Obsessed TV, the production company behind the venture. Vaynerchuk’s other projects include a T-shirt search engine and wine rating site Corkd.