Adobe has officially launched its Firefly Video Model in public beta, marking a significant milestone in the world of generative AI video creation. This innovative technology is designed to be commercially safe, making it an attractive solution for creative professionals and businesses alike.
At its core, Firefly’s primary generative video technology is text-to-video, allowing users to describe the video they want in a specific style. The model also offers a range of camera controls, including angle, motion, and zoom, enabling users to fine-tune their video results. Additionally, Firefly allows users to generate new video using reference images, making it easier to create seamless B-roll footage.
One of the most exciting features of Firefly is its integration with Premiere Pro, Adobe’s popular video editing software. With Generative Extend (beta), creators and editors can extend existing clips using Firefly to smooth out transitions or hold on shots longer, resulting in perfectly synced edits.
Adobe’s commitment to commercially safe AI is evident in Firefly’s training data, which consists exclusively of licensed and public domain content. Furthermore, content created using Adobe Firefly may include Content Credentials, providing transparency and authenticity.
Since its initial beta launch in March 2023, Firefly has generated over 13 billion images, with six billion created in the last six months alone. The model has been used by numerous Adobe enterprise customers, including PepsiCo/Gatorade, IBM, and Mattel, to optimize workflows and scale content creation.
The Adobe Firefly Video Model is now available in a limited public beta through the Firefly web app, offering text-to-video and image-to-video capabilities. Generative Extend is also available in Premiere Pro via beta.
With the launch of Firefly Video Model, Adobe is poised to revolutionize the world of video creation, making it easier and more efficient for creative professionals to produce high-quality content. Whether you’re a seasoned editor or a newcomer to the world of video creation, Firefly is definitely worth exploring.
Key Features of Adobe Firefly Video Model:
- Text-to-video technology
- Camera controls (angle, motion, zoom)
- Reference image-based video generation
- Integration with Premiere Pro (Generative Extend)
- Commercially safe AI (licensed and public domain content)
- Content Credentials for transparency and authenticity
Get Started with Adobe Firefly Video Model:
Visit the Firefly web app to access the public beta and start exploring the possibilities of generative AI video creation.
Coolcaesar, CC BY-SA 4.0, via Wikimedia Commons
