Facebook continues to grow every year since it was launched in 2004 with both active users and time spent on the platform. It's still the most widely used social platform with nearly 2.45 billion active monthly users. Knowing who uses the platform and how they use it can make a difference when developing a Facebook marketing strategy.
Key Facebook Stats of 2020
Here are the key Facebook Statistics of 2020 that everyone should know:
- Most of the Facebook users are of 65 years and above
In 2019, the biggest change in Facebook user stats 2020 was among users born in 1945 or earlier, the so-called "Silent" generation. This age group rose on the platform from 26% in 2018 to almost 40% in 2019. Interestingly, Millennials and Boomers only increased by a median of 2%, and Gen Xers only decreased their use of Facebook.
- 1.62 billion users visit Facebook every day
While there may seem to be an urge to use social media less, the data shows otherwise. Facebook's overall active users continue to grow across the platform as a whole each year. 74% of active US Facebook users use the site every day.
- 88% of Facebook users are on the platform to keep in touch with friends and family
Once you've had to make long-distance calls to keep in touch with friends and family, you're just a click away from maintaining a better relationship. Facebook is a platform that all users use to stay in touch, according to Facebook user activity statistics.
- Overall, Facebook ad impressions increased by 37% in 2019.
With impressions rising and ad prices falling, it only reinforces that now is a great time to focus marketing energy on the platform. According to Facebook CFO David Wehner, the ad print spike is the result of Facebook Stories, Instagram Stories, and Facebook Newsfeed ads.
- A mobile-friendly video generates greater engagement.
Mobile-first video ads make up more than half of Facebook's revenue and make sense of why. As more users choose to access Facebook from a mobile device, advertisers need to change their strategies to accommodate the creation of videos specifically designed for mobile devices.
- Users are watching 85% of Facebook videos without sound.
As per Facebook user base statistics, users are still preferring to scroll in silence. Many Facebook videos begin to play without sound, making it extremely important to focus on images that catch the viewer's attention, thus adding captions will make it more accessible and increase engagement.
- Highest traffic occurs mid-day Wednesday and Thursday
The days and best time to post on social media will affect your posts on interaction. Our study on the best times to post on any site for social media found that between 11 a.m. to 2:00 p.m. Posting on Facebook on Wednesday and Thursday is the best time to reach the most users.
- The average daily time on Facebook will remain flat by 2020.
Facebook usage, especially among US users 18 and up, decreased by almost 2% compared to previous years. They predict that the average daily time will remain essentially the same in 2020.
- Facebook Stories has 300 million active users a day.
While Instagram Stories is slightly more popular, Facebook Stories is proving to be growing as a place where Facebook users spend a lot of time. If your audience is active on Stories, it's worth investing in creating content tailored to that medium.
- 53% of adults on Facebook don't understand how their news feed displays messages.
About 59% of users aged 18-29 say they have a pretty good understanding of how the Facebook algorithm works, only about 38% of users over 50 understand why they see certain posts.
- 94% of Facebook Ad's revenue comes from mobile.
People continue to access Facebook primarily from mobile devices, which drives advertisers to spend more money on mobile users. This knowledge also serves as a reminder of the importance of optimizing the content on social media to make it as mobile-friendly as possible.
- In 2019, the average Facebook Ads price dropped 6 percent.
With ad impressions growing by 37%, this is good news for marketers looking to get the most out of their ad dollars in 2020. Facebook attributes the fall in ad prices to a mix of ad targeting stories and geographies, so this could signal even lower ad costs in the future.
- Fewer teenagers are still using Twitter than in past years.
In 2015, 71% of adolescents were active on Facebook. Currently, only 51% of American teenagers between the ages of 13 and 17 use Facebook. While more than half of the US teenagers are still here, keep this data in mind when creating targeting ads and content.
- Only 10% of Facebook users live in the United States or Canada.
Even though Asian-Pacific users make up almost 41.3% of monthly active users (MAUs) on Facebook, Us and Canada's 10.1% MAUs should not be dismissed so quickly. Slightly more than 48 percent of Facebook Ad revenue comes from the United States and only Canada.
- 74% of Facebook users are high-income earners.
Facebook usage is prominent among high-earners and even outperforms LinkedIn, which only reaches 49% of users making more than $75,000. YouTube is the only social media platform with a higher reach of 83% of high-income earners.
- The average cost per click of a Facebook Ad is $1.72.
The Wordstream study calculated the average cost per click (CPC) for the Facebook Ad across all industries and found the benchmark number to be $1.72. Knowing the cost per click can help you figure out how much you might need to spend on Facebook Ads to get a good ROI.
- Facebook users are 4x more likely to watch live streams than recorded videos
The time people spend watching Facebook Live has quadrupled in the last year. Marketers have noticed that live videos work better with Facebook's algorithm and generate more engagement than pre-recorded videos.
- Square Facebook videos have 35% more views than landscape videos.
The study also found that it costs 7.5 percent less to get someone on Facebook to engage in the square video than a rectangular video on both a mobile and a desktop. Facebook itself encourages users to create videos in a format that is unique to mobile devices to increase engagement.
As per Facebook stats analysis, a major theme this year is the continued growth of Facebook Ads. Also the focus of the video on the platform. Knowing Facebook stats and facts can help you predict possible platform shifts and change your Facebook marketing strategy so that you can increase engagement, reach your audience and meet your marketing goals.